Features

01

One-off and monthly gifts on the same form

A donor can switch between a one-off gift and a monthly one on a single form, without being sent to a different page or a different plugin. You choose the suggested amounts for each cadence, pre-fill an ask amount when you link to the form from an appeal email, and show an impact line under the amount (“£25 provides 10 hot meals”) that updates as the donor changes the figure. Tribute gifts, in memory of someone or in their honour, are a tick box rather than a separate form.

The form comes in two flows: a single page, which suits a quick donate button on a news post, and a multi-step flow (amount, details, Gift Aid, payment) that keeps each screen short on a phone. Both are the same form with the same settings, so you can switch without rebuilding anything.

02

Stripe, Apple Pay and Google Pay

Card payments go through your own Stripe account. You add your Stripe keys in Tinwell’s settings, which walk you through creating them in your Stripe dashboard, so Tinwell never needs access to your Stripe account. Apple Pay and Google Pay appear automatically on devices that support them, which on a phone is most of them, and they remove the single biggest cause of abandoned donations: typing a card number on a small screen. Stripe’s fees are paid to Stripe; Tinwell adds nothing on top. See pricing for the current rate.

03

Direct Debit through GoCardless

For regular giving, Direct Debit is cheaper than cards and far less likely to fail when a card expires. Tinwell connects to GoCardless so a monthly donor can set up a Direct Debit on your form, protected by the Direct Debit Guarantee, without leaving your site. The mandate, the schedule and every collected payment are recorded against the donor’s record. There is a full guide on the Direct Debit donations page.

04

Gift Aid, captured and exported

Gift Aid is worth 25p on every £1 a UK taxpayer gives, and most charities leave some of it unclaimed because the declarations are scattered across platforms. Tinwell captures the declaration on the form, with the wording and the fields HMRC requires, stores it against the donor and the gift, and gives you a CSV export laid out for HMRC Charities Online. You submit the claim; the paperwork is done. The Gift Aid guide explains the rules and the export in detail, and our post on Gift Aid for small charities sets out what you can claim.

05

CRM sync to Beacon, Donorfy and Raisely

When a donation lands, Tinwell writes the donor, the gift, any recurring schedule and the consent state into your CRM through its official API, in under three seconds. No Zapier, no nightly CSV, no duplicate records: gifts merge into existing households and lifetime value updates, just as a postal gift entered by hand would. Each integration has its own page: Beacon, Donorfy and Raisely. If you do not use a CRM yet, Tinwell’s own donor records are enough to start with.

06

A dashboard your team will actually open

The dashboard shows total raised, this year’s figure, donations and Gift Aid at a glance, with recent gifts and quick actions underneath. It is the screen a fundraising manager checks on a Monday morning: what came in, from where, and whether anything needs attention. Every screen is live on the product tour, with sample data, so you can click around before buying. Or open the interactive demo and use the dashboard, the donation form and the donor portal yourself.

07

Real-time analytics

A dedicated analytics tab shows revenue over time, campaign pace against target, the conversion funnel (how many people started the form, how many finished, and where the rest left), a year of activity and a donation map. Smart Insights call out what has changed: donations up against last month, average gift moving, which day of the week performs best. The point is not the charts; it is seeing why a campaign is working while there is still time to do more of it.

08

Campaigns and fund pots

Group fund pots under an appeal, set a target and a closing date, and let donors choose where their money goes. Progress is shown live on the page with the campaign components below, and the dashboard shows pace against target so you know in week two whether the appeal is on track.

09

Components for your pages

Tinwell ships the building blocks of an appeal page as shortcodes and blocks you can drop anywhere: a progress bar, a totaliser (“£87,883 raised all time”), impact cards, a countdown to the appeal’s close, a supporter wall showing recent gifts, and donate buttons with a preset amount. Each one reads live data from your donations, so the page stays current without anyone editing it.

10

Donor records and the donor portal

Every supporter has a record showing lifetime giving, gift rhythm, consent and Gift Aid status. Contact details are revealed on request and the request is logged, which keeps personal data on a need-to-know basis within your team. Donors get a portal of their own where they can update a card, change or pause a regular gift and see their giving history, which cuts the “can you change my Direct Debit” emails to nothing.

11

Reporting for trustees

One page, one PDF a board can read: conversion by source, recurring versus one-off, average gift and Gift Aid status, for the period you choose. It is the monthly fundraising report most small charities compile by hand from three spreadsheets, produced in a click.

12

Security and the go-live certificate

Donation data is encrypted, every change is written to a tamper-evident log, and before you go live Tinwell walks you through an onboarding checklist: HTTPS, Stripe connected and tested, Gift Aid wording, privacy notice linked. When every blocker is green it seals a certificate for the site, which is a useful thing to show a trustee who asks how the website takes money safely.

13

Built for WordPress, the WordPress way

Tinwell is a normal WordPress plugin. It installs like any other, works with any theme, takes its fonts from your site so the form looks like it belongs, and places forms and components as Gutenberg blocks or shortcodes. There is no iframe and no hosted page: the donor stays on your domain from start to finish, which is better for conversion, better for your analytics and better for the trust a donor puts in your charity’s name rather than a platform’s.

14

What you will need

• ✓A self-hosted WordPress site with admin access to install plugins. One licence per website.
• ✓A Stripe account for cards, Apple Pay and Google Pay. GoCardless if you want Direct Debit.
• ✓HTTPS on the pages that show your donation form.
• ✓A charity recognised by HMRC, to claim Gift Aid on eligible donations.
• +Optionally, Beacon, Donorfy or Raisely if you want donations to sync.

Set-up takes about an afternoon: the set-up docs for the donation plugin walk through install, Stripe, form placement and the first test gift, and our guides cover adding a donation form to WordPress and donation page best practice. Or let our team do it with the free onboarding add-on at checkout. Everything above is included in one licence at £249 + VAT a year.